Ī mammoth list of 100+ industry film and commercial editors have placed their hands in the ring of support with the likes of David Peterson (‘Bluey’) & Josh Beal, ACE (‘Counterpart’) TV Drama Series. We are asking Apple to change the policies that they work under. PS: This letter is not intended as a criticism of the huge amount of hard work done by the Final Cut team over the years.
It is a positive, clear, and open letter of desire for more, stating Now, in a brief summary, in case you don’t want to read into the depths of the letter and its contributors, they’re basically saying: “ Hey Apple, can you please pick your game up and make FCP and its users a priority like it used to be back in the glorious days of Final Cut Pro 7“. Collectively, they feel that Apple continues to overlook and under-serve the “Pro Editing” side of the market, as more and more professionals wish to use FCP in a specialized industry setting. Similar to the 2011/12 frustrations around the removal of legacy (and non-legacy) features in the release of Final Cut Pro X, supporters of the software are again banding together to unify their ongoing frustrations.
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In 1999, Apple made a huge splash when they dipped their toe into the ‘holy’ post-production waters with the release of the original Final Cut Pro, which has been discontinued and replaced by Final Cut Pro X in 2011, which was a controversial, full reboot of the app. Of course, NLEs “Non-Linear Editing Platforms” (a term for the cool kids out there) have been around with the likes of Avid and Adobe since the late 80s and early 90s. The world of video editing has come leaps, bounds, and jump cuts in the last decade. Since the controversial introduction of – what was then still called – Final Cut Pro X 11 years ago, despite having made huge advancements, it appears many users and supporters are still feeling let down by the tech giant with their requests for further features and development falling on deaf ears.
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